Wednesday, 23 May 2012
Running Competitions on Pinterest
Vancouver retailer Briers Home & Gift is running a competition using Pinterest, until the end of June. You can enter by pinning items from their online store catalogue on to your Pinterest board and then submitting the pin URL on the Briers web site.
What's interesting about the competition is that it has multiple streams, using a combination of random draws of pins (weekly, and at the end of the competition), a tally of re-pins and likes for each pin submitted, and the good old judges-decision-is-final who can create the coolest board on Pinterest.
The downside, perhaps, is that the entry process is a bit clunky - pinning is of course quite quick, but the form filling process afterwards is more fiddly. I'm sure there's some scope for a bookmarklet or similar time-saving tool to be created to help with this... I may have my coding hat on later in the week.
You can find out more and watch the video on the Briers web site. The competition is open to anyone, anywhere in the world, so it's worth taking a look not only to see how they're doing it, but also to take part!